SEO for E-Commerce: Long-Tail Keywords

All e-commerce company owners know that Search Engine Optimization (SEO) is critical to driving website traffic and increasing revenue, but many have no idea where to start in terms of improving their SEO. SEO is comprised of a number of ongoing digital marketing activities. Here’s how to get started without feeling overwhelmed using long-tail keywords. [...]

How to Select a Shopping Cart for Your E-Commerce Customers

Independent web designers are often tasked by their customers to offer enhancements to their customers’ websites. It’s a compliment, because it means that their customers trust them; it’s also a big responsibility, because the website needs to continue to work just as well it did prior to the addition of the new solution. Plus, new [...]

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Should You Add a Shopping Cart to Your Website?

Many shoppers appreciate the convenience and flexibility of buying online. They can shop from the comfort of their favorite recliners at any time of the day or night, and they can choose from a wider range of stores than if they visited a physical store or even a shopping mall. Store owners who have relied [...]

Holiday Ecommerce Prep: 5 Things You Should Be Doing Now!

If you’ve weathered at least one season of online retail commerce already, you know the drill.  If you haven’t already started planning out your Holiday sales season, now is the time!  Here are some things you should be thinking about and setting up right now in order to make the most of the single biggest [...]

BETA STORES WANTED! Google Trusted Stores Test Drive

Our ProductCart developers have been working directly with the Google Trusted Stores team to make ProductCart 5 storefronts integrate seamlessly with the program.  We’re excited to be ready to invite existing ProductCart store owners to participate in a Test Drive of the brand new features! If you’re not already familiar with the program, the Google [...]

How to Take Product Photos That Impact Your Bottom Line

Product photography is one of the biggest selling points in an ecommerce website. Without being able to visit a tangible store and touch, smell, hear or taste the product, potential customers only have images to interact with, and according to this infographic, more than 90 percent of buying decisions are influenced by visual factors. In [...]

ProductCart v5 Themes: Choosing a Pre-Set Theme or Creating Your Own

If you have a shopping cart or are currently evaluating shopping carts, then you have probably heard of themes and/or templates.  As it applies to a store design “theme” and “template” are two different words for the same thing.  Essentially, they are a set of files (CSS, HTML, JavaScript, etc.) that control the look and [...]

Capitalize on Marketing through Pinterest with ProductCart

It is no secret that using the popular pin board website, Pinterest, is a phenomenal strategy for getting your products seen on social media, especially for retail companies. Unlike Facebook and Twitter, which are great for raising brand awareness and creating fans, Pinterest allows the consumer to bookmark specific products of yours to their personal [...]

Introducing Unlimited, Customizable Product Detail Pages

We recently talked about the ProductCart v5 One Page Checkout system, and with good reason!  The One Page Checkout system has an incredibly important job helping customers place orders, so it is no wonder that most merchants focus solely on the checkout system while evaluating shopping cart solutions.  However, there is another component that is [...]

Add Eye-Catching Slideshows to Your Store’s Standard and Mobile Home Page

One of the most exciting additions to ProductCart 5 for retailers is the ability to add an eye-catching slideshow to your Home Page, where you can feature your most popular products, latest sales, new arrivals and more. It works in your standard desktop storefront as well as your mobile storefront! If you’re feeling ambitious, you [...]